Hydrinity
Hydrinity is a performance-driven professional skincare brand rooted in clinical innovation. Known for its patented technologies like Supercharged Hyaluronic Acid and science-backed formulas, Hydrinity blends cutting-edge science with modern luxury to deliver accelerated, visible results.
Hydrinity has partnered with OAKS since spring of 2024, and our focus has been to support revenue growth by creating on-brand, targeted campaigns that reflect the brand’s premium positioning.
The challenges
→ The list was growing at a rapid pace, and they needed to ensure open and click rates continued to stand strong
→ Email marketing had to continue driving a significant amount of D2C revenue – it was our job to boost the revenue per recipient and placed order rates in the account
→ The email designs needed to be elevated to match the evolving brand standards
The solutions
→ Consistent Campaign Cadence
We established a sending rhythm of 8–12 emails per month to drive education, visibility, and timely product promotion.
→ High-Impact Creative
Every campaign blends elevated design, compelling copy, and branded photography—including both model and product imagery—to improve engagement and conversion.
→ Lifecycle Innovation
We built a quiz-based welcome flow that helps new customers discover their ideal skincare routine—delivering a personalized touchpoint that supports trust, education, and higher AOV.
The results
→ Campaign conversion values have increased more than 194% year over year.
→ Email campaigns bring in an average of $0.4 in revenue per recipient, where the industry median is $0.08.
→ Email marketing accounts for 32% of attributed revenue for the brand.
→ Email flow average order value has increased 25%, and campaign AOV has increased 18% year over year.
We’re excited to continue building on this momentum—next up: a revamp of core automated flows to boost retention and long-term growth.
what we designed
