Barimelts
Barimelts offers high-quality, melt-in-your-mouth vitamins specifically formulated for bariatric patients. With an emphasis on clean ingredients, ease of absorption, and long-term wellness, Barimelts has become a trusted name in post-surgery supplementation.
We began working with Barimelts in late 2024 with the goal of transforming their email channel from a simple newsletter model into a full-funnel strategy that nurtures, educates, and converts.
The challenges
→ Their email flows were outdated and weren’t driving meaningful revenue for the brand
→ Their newsletter strategy wasn’t evolving as the brand grew – we needed to revisit content, design, segmentation, and overall messaging strategy
→ After a recent rebrand, they needed all emails to match the new, elevated aesthetic
The solutions
→ Lifecycle Flow Buildout
We started by setting up a comprehensive suite of email flows—from welcome and post-purchase to winback and replenishment—designed to provide customer touchpoints at key stages in their journey.
→ Campaign Strategy & Execution
After the foundational flows were live, we transitioned into managing ongoing campaigns. What was once a monthly newsletter is now a robust mix of blog roundups, product spotlights, promotions, and educational content.
The results
→ We’re seeing a 0.368% average campaign conversion rate—which is well above industry benchmarks.
→ Across all email marketing, emails are generating $0.15 revenue per recipient, more than 2x the industry average of $0.06.
Looking ahead, we’re focused on scaling segmentation, deepening personalization, and optimizing flows to further boost long-term retention and customer lifetime value.
what we designed
