Hello EM
Hello EM Collection is a women's boutique built on inclusivity and everyday confidence, curated specifically for the 30+ crowd. Known for thoughtfully reimagining on-trend pieces into wearable, mix-and-match staples, Hello EM blends classic style with modern sensibility to deliver casual comfort with unique and beautiful twists.
Hello EM has partnered with OAKS to support revenue growth by creating on-brand, targeted campaigns that reflect the brand's warm, inclusive, and confidence-led positioning.
The challenges
→ Showing her the benefits of moving from Shopify to Klaviyo for a more comprehensive email strategy.
→ Establishing automated email flows designed to capture and maximize revenue. → Developing on-brand email designs that resonate with the playful and fun essence of the Hello EM brand.
The solutions
→ We set up a series of automated flows tailored to Hello EM’s goals, ensuring she could capture revenue more effectively.
→ We implemented AB tests to fine-tune email performance and maximize engagement.
→ We created several opt-in forms for the website to grow her email and SMS lists and increase customer retention.
→ To ensure long-term success, we created training videos, so she felt confident managing her email campaigns moving forward.
The results
→ The welcome flow is generating more than $8 per recipient, which is incredible for this small brand!
→ The pop-up form submit rate has tripled and is now at a healthy 3.3%.
what we designed
