Hello EM
Hydrinity is a performance-driven professional skincare brand rooted in clinical innovation. Known for its patented technologies like Supercharged Hyaluronic Acid and science-backed formulas, Hydrinity blends cutting-edge science with modern luxury to deliver accelerated, visible results.
Hydrinity has partnered with OAKS since spring of 2024, and our focus has been to support revenue growth by creating on-brand, targeted campaigns that reflect the brand’s premium positioning.
The challenges
→ Showing her the benefits of moving from Shopify to Klaviyo for a more comprehensive email strategy.
→ Establishing automated email flows designed to capture and maximize revenue. → Developing on-brand email designs that resonate with the playful and fun essence of the Hello EM brand.
The solutions
→ We set up a series of automated flows tailored to Hello EM’s goals, ensuring she could capture revenue more effectively.
→ We implemented AB tests to fine-tune email performance and maximize engagement.
→ We created several opt-in forms for the website to grow her email and SMS lists and increase customer retention.
→ To ensure long-term success, we created training videos, so she felt confident managing her email campaigns moving forward.
The results
→ The welcome flow is generating more than $8 per recipient, which is incredible for this small brand!
→ The pop-up form submit rate has tripled and is now at a healthy 3.3%.
what we designed
